http://www.rudyadler.com rudya Sun, 07 Mar 2010 08:48:53 +0000 http://www.rudyadler.com en http://www.rudyadler.com/W-K-12 http://www.rudyadler.com/following/rudyadler.com/W-K-12 Sun, 07 Mar 2010 08:48:53 +0000 rudya 299002 <img src="http://payload.cargocollective.com/1/0/19178/299002/wk12.png" width="289" height="92" width_o="289" height_o="92" src_o="http://payload.cargocollective.com/1/0/19178/299002/wk12_o.png" data-mid="1472346" border="0" align="left"/> In 2005, I was accepted into a pyramid scheme called W+K12: an experimental ad agency/school where twelve humans pay to work on real clients, learn to collaborate and do more with less. At the end of the year, we published a limited edition book containing all of the work we did for our clients: National Voice, Grokker, Bauhaus, Ecotrust, and Film Movement. Click below to see what we learned THE BOOK - WHAT WE LEARNED Get Flash player to view this content WEBSITE Winner of a One Show Pencil. <img src='http://rob-kendall.com/files/gimgs/16_wk12site.gif' width='600' height='380' alt=' ' title=' ' /> BAUHAUS 12 Big Small Ideas. Commissioned for a 10 page spread in the book Bauhaus: UmBauhaus - Updating Modernisn, and later made into a poster series. <img src="http://payload.cargocollective.com/1/0/19178/299002/22_bauhauspreads.jpg" width="670" height="162" width_o="2048" height_o="496" src_o="http://payload.cargocollective.com/1/0/19178/299002/22_bauhauspreads_o.jpg" data-mid="1298613" border="0" align="left"/> NATIONAL VOICE We launched "November 2," a get-out-the-vote mobilization campaign during the 2004 Presidential Election. PRINT (Slideshow) <img src="http://payload.cargocollective.com/1/0/19178/299002/16_15img19731.jpg" width="550" height="828" width_o="550" height_o="828" src_o="http://payload.cargocollective.com/1/0/19178/299002/16_15img19731_o.jpg" data-mid="1302415" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/19178/299002/16_15stipe1.jpg" width="550" height="825" width_o="550" height_o="825" src_o="http://payload.cargocollective.com/1/0/19178/299002/16_15stipe1_o.jpg" data-mid="1302422" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/19178/299002/16_15img62691.jpg" width="550" height="825" width_o="550" height_o="825" src_o="http://payload.cargocollective.com/1/0/19178/299002/16_15img62691_o.jpg" data-mid="1302417" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/19178/299002/16_15nov2spread.jpg" width="670" height="438" width_o="700" height_o="458" src_o="http://payload.cargocollective.com/1/0/19178/299002/16_15nov2spread_o.jpg" data-mid="1302418" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/19178/299002/16_15posterback.jpg" width="538" height="720" width_o="538" height_o="720" src_o="http://payload.cargocollective.com/1/0/19178/299002/16_15posterback_o.jpg" data-mid="1302419" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/19178/299002/16_15posterfront.jpg" width="670" height="502" width_o="720" height_o="540" src_o="http://payload.cargocollective.com/1/0/19178/299002/16_15posterfront_o.jpg" data-mid="1302421" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/19178/299002/16_15img35581.jpg" width="550" height="825" width_o="550" height_o="825" src_o="http://payload.cargocollective.com/1/0/19178/299002/16_15img35581_o.jpg" data-mid="1302416" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/19178/299002/16_nvprint.jpg" width="670" height="543" width_o="1241" height_o="1007" src_o="http://payload.cargocollective.com/1/0/19178/299002/16_nvprint_o.jpg" data-mid="1302424" border="0" align="left"/> TV SPOT GROKKER TV SPOT http://www.rudyadler.com/Def-Jux-Records http://www.rudyadler.com/following/rudyadler.com/Def-Jux-Records Sun, 07 Mar 2010 08:39:05 +0000 rudya 298993 <img src="http://payload.cargocollective.com/1/0/19178/298993/defjux.png" width="337" height="166" width_o="337" height_o="166" src_o="http://payload.cargocollective.com/1/0/19178/298993/defjux_o.png" data-mid="1472378" border="0" align="left"/> EL-P - "DEEP SPACE 9MM" Music video made for Def Jux Records. http://www.rudyadler.com/National-Parks-Foundation http://www.rudyadler.com/following/rudyadler.com/National-Parks-Foundation Sun, 07 Mar 2010 08:32:14 +0000 rudya 298986 <img src="http://payload.cargocollective.com/1/0/19178/298986/nationalparks.png" width="334" height="166" width_o="334" height_o="166" src_o="http://payload.cargocollective.com/1/0/19178/298986/nationalparks_o.png" data-mid="1472362" border="0" align="left"/> "CONNECT" TV This 60 second TV was conceptualized to run before Ken Burns' PBS documentary about the National Parks Service. http://www.rudyadler.com/How-I-Spent-My-Stimulus http://www.rudyadler.com/following/rudyadler.com/How-I-Spent-My-Stimulus Sun, 10 Jan 2010 09:48:18 +0000 rudya 217087 <img src="http://payload.cargocollective.com/1/0/19178/217087/stimulus.png" width="495" height="166" width_o="495" height_o="166" src_o="http://payload.cargocollective.com/1/0/19178/217087/stimulus_o.png" data-mid="1472356" border="0" align="left"/> In response to the contentious debate over the Economic Stimulus Act of 2008, and anticipating the need of journalists to publish stimulus-related stories, I built HowISpentMyStimulus.com, a collaborative website allowing American taxpayers to share stories about their purchases with government money. It became an anecdotal way of understanding how people were spending money meant to boost a failing economy. The site went viral, with over 200,000 unique visits and mentions in major media outlets including the New York Times, New York Magazine, CBS Evening News, and The Economist. <img src="http://payload.cargocollective.com/1/0/19178/217087/12_stimulus.jpg" width="670" height="573" width_o="704" height_o="603" src_o="http://payload.cargocollective.com/1/0/19178/217087/12_stimulus_o.jpg" data-mid="929614" border="0" align="left"/> PRESS New York Magazine - "Spending W.'s Money" - May '08 The Economist - "Stimulus and shopping" - May '08 CBS Evening News - "WooHoo Moments" - May '08 The New York Times - "Consumers lean on..." - May '08 San Francisco Chronicle - "From Tattoos to..." - May '08 Fast Company - "Are Those Rebate Checks Helping?" - May '08 Sacramento Bee - "Website gives you..." - May '08 San Diego Union Tribune - "As stimulus checks..." - May '08 http://www.rudyadler.com/GOOD-Magazine http://www.rudyadler.com/following/rudyadler.com/GOOD-Magazine Sun, 10 Jan 2010 09:44:27 +0000 rudya 217085 <img src="http://payload.cargocollective.com/1/0/19178/217085/good_6.png" width="392" height="166" width_o="392" height_o="166" src_o="http://payload.cargocollective.com/1/0/19178/217085/good_6_o.png" data-mid="1472339" border="0" align="left"/> NEWSPAPER 2.0 Newspaper 2.0 is a graffiti art project, created with the Wooster Collective, that seeks to inject new media into an old medium by enlisting high profile artists and GOOD readers to alter the front page of their local newspaper. The project culminated with a curated online gallery, and a public art opening in NYC where patrons were asked to draw on and alter newspaper wheat-pasted onto giant walls. <img src="http://payload.cargocollective.com/1/0/19178/217085/24_good.jpg" width="670" height="869" width_o="750" height_o="973" src_o="http://payload.cargocollective.com/1/0/19178/217085/24_good_o.jpg" data-mid="929611" border="0" align="left"/> PUBLIC OPENING INVITATION AND PHOTOS (Slideshow) The pubic opening took place in March 2007 at the Felissimo Townhouse in NYC. <img src="http://payload.cargocollective.com/1/0/19178/217085/27_2.jpg" width="648" height="433" width_o="648" height_o="433" src_o="http://payload.cargocollective.com/1/0/19178/217085/27_2_o.jpg" data-mid="1298487" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/19178/217085/27_1.jpg" width="648" height="432" width_o="648" height_o="432" src_o="http://payload.cargocollective.com/1/0/19178/217085/27_1_o.jpg" data-mid="1298486" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/19178/217085/27_3.jpg" width="648" height="486" width_o="648" height_o="486" src_o="http://payload.cargocollective.com/1/0/19178/217085/27_3_o.jpg" data-mid="1298488" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/19178/217085/25_invite.jpg" width="670" height="454" width_o="996" height_o="675" src_o="http://payload.cargocollective.com/1/0/19178/217085/25_invite_o.jpg" data-mid="1298485" border="0" align="left"/> http://www.rudyadler.com/Apple http://www.rudyadler.com/following/rudyadler.com/Apple Sun, 10 Jan 2010 09:41:27 +0000 rudya 217083 <img src="http://payload.cargocollective.com/1/0/19178/217083/apple_6.png" width="235" height="92" width_o="235" height_o="92" src_o="http://payload.cargocollective.com/1/0/19178/217083/apple_6_o.png" data-mid="1472326" border="0" align="left"/> "STACKS" TV This 60 second spot features music by Feist and debuts the new iPod Nano. PRINT AND OOH (Slideshow) This work was made for the debut of the iPod Touch. <img src="http://payload.cargocollective.com/1/0/19178/217083/18_etpage1.jpg" width="670" height="433" width_o="2048" height_o="1325" src_o="http://payload.cargocollective.com/1/0/19178/217083/18_etpage1_o.jpg" data-mid="929608" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/19178/217083/18_horizpage2.jpg" width="670" height="433" width_o="1802" height_o="1166" src_o="http://payload.cargocollective.com/1/0/19178/217083/18_horizpage2_o.jpg" data-mid="929604" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/19178/217083/18_vertpage3.jpg" width="670" height="867" width_o="1020" height_o="1320" src_o="http://payload.cargocollective.com/1/0/19178/217083/18_vertpage3_o.jpg" data-mid="929606" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/19178/217083/18_horizpage1.jpg" width="670" height="433" width_o="1802" height_o="1166" src_o="http://payload.cargocollective.com/1/0/19178/217083/18_horizpage1_o.jpg" data-mid="929607" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/19178/217083/18_vertpage2.jpg" width="670" height="867" width_o="1020" height_o="1320" src_o="http://payload.cargocollective.com/1/0/19178/217083/18_vertpage2_o.jpg" data-mid="929605" border="0" align="left"/> http://www.rudyadler.com/TradeTexts-com http://www.rudyadler.com/following/rudyadler.com/TradeTexts-com Sun, 10 Jan 2010 07:42:36 +0000 rudya 216938 <img src="http://payload.cargocollective.com/1/0/19178/216938/tradetexts.png" width="443" height="92" width_o="443" height_o="92" src_o="http://payload.cargocollective.com/1/0/19178/216938/tradetexts_o.png" data-mid="1472370" border="0" align="left"/> TradeTexts.com was a used textbook exchange allowing college students to lower textbook costs by buying and selling directly with fellow students. It began at the University of Arizona and later expanded to all Arizona universities and community colleges. WEBSITE <img src="http://payload.cargocollective.com/1/0/19178/216938/comp2.jpg" width="670" height="553" width_o="686" height_o="567" src_o="http://payload.cargocollective.com/1/0/19178/216938/comp2_o.jpg" data-mid="929463" border="0" align="left"/> CAMPUS FLIERS <img src="http://payload.cargocollective.com/1/0/19178/216938/Tradetexts_flier1.jpg" width="480" height="641" width_o="480" height_o="641" src_o="http://payload.cargocollective.com/1/0/19178/216938/Tradetexts_flier1_o.jpg" data-mid="929462" border="0" align="left"/> http://www.rudyadler.com/Border-Film-Project http://www.rudyadler.com/following/rudyadler.com/Border-Film-Project Fri, 08 Jan 2010 01:12:02 +0000 rudya 214389 <img src="http://payload.cargocollective.com/1/0/19178/214389/border.png" width="470" height="166" width_o="470" height_o="166" src_o="http://payload.cargocollective.com/1/0/19178/214389/border_o.png" data-mid="1472319" border="0" align="left"/> Border Film Project is a collaborative art project giving disposable cameras to two groups on different sides of the U.S.-Mexico border: undocumented migrants crossing the desert into the United States, and American Minutemen trying to stop them. To date, we have received 73 cameras — 38 from migrants and 35 from Minutemen — with nearly 2,000 pictures in total. The pictures show the human face of immigration, and they challenge us to question our stereotypes and to see through new and personal lenses. THE BOOK Published by Harry N. Abrams with special distribution through American Apparel stores worldwide. Click below to look inside. <img src="http://payload.cargocollective.com/1/0/19178/214389/bfp_cover.jpg" width="601" height="451" width_o="601" height_o="451" src_o="http://payload.cargocollective.com/1/0/19178/214389/bfp_cover_o.jpg" data-mid="917909" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/19178/214389/bfp_info.jpg" width="601" height="451" width_o="601" height_o="451" src_o="http://payload.cargocollective.com/1/0/19178/214389/bfp_info_o.jpg" data-mid="917910" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/19178/214389/bfp_map.jpg" width="601" height="451" width_o="601" height_o="451" src_o="http://payload.cargocollective.com/1/0/19178/214389/bfp_map_o.jpg" data-mid="917911" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/19178/214389/bfp_quote.jpg" width="598" height="448" width_o="598" height_o="448" src_o="http://payload.cargocollective.com/1/0/19178/214389/bfp_quote_o.jpg" data-mid="917912" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/19178/214389/bfp_traverse.jpg" width="601" height="451" width_o="601" height_o="451" src_o="http://payload.cargocollective.com/1/0/19178/214389/bfp_traverse_o.jpg" data-mid="917913" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/19178/214389/bfp_truck.jpg" width="601" height="451" width_o="601" height_o="451" src_o="http://payload.cargocollective.com/1/0/19178/214389/bfp_truck_o.jpg" data-mid="917914" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/19178/214389/9_b.jpg" width="500" height="385" width_o="500" height_o="385" src_o="http://payload.cargocollective.com/1/0/19178/214389/9_b_o.jpg" data-mid="917944" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/19178/214389/9_a.jpg" width="497" height="331" width_o="497" height_o="331" src_o="http://payload.cargocollective.com/1/0/19178/214389/9_a_o.jpg" data-mid="917943" border="0" align="left"/> WEBSITE BorderFilmProject is an online gallery of photos and videos created through the life of the project. One million unique visitors. Visit Site <img src="http://payload.cargocollective.com/1/0/19178/214389/3_bfp.jpg" width="670" height="513" width_o="720" height_o="552" src_o="http://payload.cargocollective.com/1/0/19178/214389/3_bfp_o.jpg" data-mid="917942" border="0" align="left"/> PRESS COVERAGE Art Forum - SMoCA Exhibition Review - March '08 NPR - Gage Gallery Opening - Feb '08 Financial Times - "Frontier Justice" - March '07 BBC - "La Frontera" - Nov '06 CBS Evening News w/Katie Couric - "Eye to Eye" - Nov'06 GOOD Magazine - "On The Line" - Oct '06 Wall Street Journal - "Photos show two views of the border" - Sept '06 CNN - "CNN Live interview" - April '06 CBC - "The Hour" - Nov '05 Yahoo! - "Pick of the Day" - Nov '05 New Times - "Postcards From the Edge" - Oct '05 EXHIBITIONS(Slideshow) The Border Film Project exhibited at 15 venues across the United States and Mexico, including NYU, SMoCA, DiverseWorks and Gage Gallery. <img src="http://payload.cargocollective.com/1/0/19178/214389/9_c.jpg" width="500" height="253" width_o="500" height_o="253" src_o="http://payload.cargocollective.com/1/0/19178/214389/9_c_o.jpg" data-mid="917945" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/19178/214389/9_d.jpg" width="497" height="373" width_o="497" height_o="373" src_o="http://payload.cargocollective.com/1/0/19178/214389/9_d_o.jpg" data-mid="917946" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/19178/214389/9_e.jpg" width="497" height="373" width_o="497" height_o="373" src_o="http://payload.cargocollective.com/1/0/19178/214389/9_e_o.jpg" data-mid="917951" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/19178/214389/9_f.jpg" width="497" height="331" width_o="497" height_o="331" src_o="http://payload.cargocollective.com/1/0/19178/214389/9_f_o.jpg" data-mid="917952" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/19178/214389/9_g.jpg" width="497" height="331" width_o="497" height_o="331" src_o="http://payload.cargocollective.com/1/0/19178/214389/9_g_o.jpg" data-mid="917954" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/19178/214389/9_h.jpg" width="497" height="373" width_o="497" height_o="373" src_o="http://payload.cargocollective.com/1/0/19178/214389/9_h_o.jpg" data-mid="917955" border="0" align="left"/> PROJECT DETAILS To recruit migrant photographers, we visited migrant shelters and other humanitarian organizations on the Mexican side of the border. In the busiest areas, these shelters housed dozens of migrants every night, providing them dinner, a place to sleep, and sometimes clothes and medicine for the journey. We met the migrants in groups and told them about the project. Since many had never used cameras before, we also became impromptu photography teachers—pointing out the flash and film wheel and teaching them how to aim through the viewfinder. In addition, we showed them what U.S. mailboxes looked like so they would know how to return the cameras to us. Most migrants seemed eager to participate. Many expressed a profound desire to show American citizens what they had to endure to arrive in the United States. We distributed cameras to Minutemen volunteers at observation sites in Arizona, New Mexico, Texas, and California. During observations, volunteers camp out from sunset to sunrise, silently staring into the pitch-black darkness of the desert. When they spot migrants and smugglers, they avoid direct confrontation and instead call the Border Patrol. Our time with the Minutemen gave us a view of the so-called “vigilantes” that was much more nuanced than the caricatures painted by the media. We realized that volunteers are by and large concerned Americans, trying to do their part to make the United States a safer place and to protect American jobs. Many are retired veterans or have backgrounds in law enforcement. They have continued their lives of public service by volunteering to do what they believe the U.S. government should be doing—regaining control of the U.S. border with Mexico. Migrants and Minutemen have very different backgrounds, yet they share one profound belief: both sides would agree that they are documenting a situation that should not be happening. U.S. border policy is broken and needs to be fixed. http://www.rudyadler.com/Me http://www.rudyadler.com/following/rudyadler.com/Me Fri, 08 Jan 2010 00:48:31 +0000 rudya 214362 ABOUT Rudy Adler is cofounder of 1000memories.com, a VC and Y Combinator-funded startup in San Francisco. Rudy took his first entrepreneurial steps in college, where he made a living by selling concert tickets online, and started TradeTexts.com, a used textbook exchange for students. He later co-founded Border Film Project, a book (published by Harry N. Abrams) and collaborative art project that gave disposable cameras to migrants and Minutemen on opposite sides of the U.S.-Mexico border. As projects director for GOOD magazine, he started Newspaper 2.0, an online art project with the Wooster Collective in NYC. And in 2008, he created Howispentmystimulus.com, a website allowing American taxpayers to share stories about spending their economic stimulus checks. Working at Wieden+Kennedy, Rudy helped launch the Levi's Go Forth campaign and an award-winning campaign for the film, Coraline. He's also created work for global brands including Apple, Starbucks, and ESPN, during his five years in the advertising industry. Rudy's businesses and projects have been covered by a number of media outlets including the NY Times, NPR, and CNN, who recorded Rudy nervously bobbing his head. http://www.rudyadler.com/Coraline http://www.rudyadler.com/following/rudyadler.com/Coraline Thu, 07 Jan 2010 23:44:32 +0000 rudya 214257 <img src="http://payload.cargocollective.com/1/0/19178/214257/coraline_14.png" width="340" height="92" width_o="340" height_o="92" src_o="http://payload.cargocollective.com/1/0/19178/214257/coraline_14_o.png" data-mid="1472325" border="0" align="left"/> CAMPAIGN OVERVIEW An overview of our campaign strategy and the results. Winner of Webby Award and Silver Cannes Lion. WEB TRAILER Named by SlashFilm as one of the best trailers of 2009. 2 million+ views on YouTube. WILD POSTINGS (Slideshow) We created the official movie poster, as well as wild posting that went up in major cities. <img src="http://payload.cargocollective.com/1/0/19178/214257/46_coralinedoorpostersm.jpg" width="324" height="480" width_o="324" height_o="480" src_o="http://payload.cargocollective.com/1/0/19178/214257/46_coralinedoorpostersm_o.jpg" data-mid="1296197" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/19178/214257/46_corwildpost3.jpg" width="320" height="480" width_o="320" height_o="480" src_o="http://payload.cargocollective.com/1/0/19178/214257/46_corwildpost3_o.jpg" data-mid="1296201" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/19178/214257/46_corwildpost2.jpg" width="320" height="480" width_o="320" height_o="480" src_o="http://payload.cargocollective.com/1/0/19178/214257/46_corwildpost2_o.jpg" data-mid="1296200" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/19178/214257/46_corwildpost1.jpg" width="320" height="480" width_o="320" height_o="480" src_o="http://payload.cargocollective.com/1/0/19178/214257/46_corwildpost1_o.jpg" data-mid="1296199" border="0" align="left"/> INFLUENCER CAMPAIGN (Slideshow) We wanted to drive the conversation early with a digital campaign, that wasn't actually digital, but had huge network effects. We targeted an ecosystem of online communities and gave their influencers something to talk about. Fifty one-of-a-kind, handmade boxes were sent to key bloggers, filled with relics from the set of the movie. The boxes also contained passwords that unlocked exclusive content on Coraline.com. <img src="http://payload.cargocollective.com/1/0/19178/214257/47_outsidebox.jpg" width="640" height="480" width_o="640" height_o="480" src_o="http://payload.cargocollective.com/1/0/19178/214257/47_outsidebox_o.jpg" data-mid="1296226" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/19178/214257/47_hands.jpg" width="640" height="480" width_o="640" height_o="480" src_o="http://payload.cargocollective.com/1/0/19178/214257/47_hands_o.jpg" data-mid="1296225" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/19178/214257/47_coralinedoll.jpg" width="640" height="480" width_o="640" height_o="480" src_o="http://payload.cargocollective.com/1/0/19178/214257/47_coralinedoll_o.jpg" data-mid="1296224" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/19178/214257/47_spats.jpg" width="640" height="480" width_o="640" height_o="480" src_o="http://payload.cargocollective.com/1/0/19178/214257/47_spats_o.jpg" data-mid="1296227" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/19178/214257/47_tools.jpg" width="640" height="480" width_o="640" height_o="480" src_o="http://payload.cargocollective.com/1/0/19178/214257/47_tools_o.jpg" data-mid="1296228" border="0" align="left"/> CORALINE.COM (Slideshow) Explore a virtual world made entirely by hand. Every piece of this site was handcrafted, photographed, and pieced together to re-create Coraline's world. Each room featured a different experience that allowed users to participate directly in the movie's story. The most popular was Button Your Eyes, an application that activated your webcam, sewed buttons over your eyes, and then exporting a photo through social networks like Facebook. Visit Site <img src="http://payload.cargocollective.com/1/0/19178/214257/44_homepage.jpg" width="670" height="420" width_o="1520" height_o="954" src_o="http://payload.cargocollective.com/1/0/19178/214257/44_homepage_o.jpg" data-mid="917582" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/19178/214257/44_buttonyoureyes.jpg" width="670" height="420" width_o="1520" height_o="954" src_o="http://payload.cargocollective.com/1/0/19178/214257/44_buttonyoureyes_o.jpg" data-mid="917579" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/19178/214257/44_createaflower.jpg" width="670" height="420" width_o="1520" height_o="954" src_o="http://payload.cargocollective.com/1/0/19178/214257/44_createaflower_o.jpg" data-mid="917580" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/19178/214257/44_nikecoralinedunks.jpg" width="670" height="420" width_o="1520" height_o="954" src_o="http://payload.cargocollective.com/1/0/19178/214257/44_nikecoralinedunks_o.jpg" data-mid="917583" border="0" align="left"/> BOBINSKY BANNER ADS These rich banners ads, featuring Mr. Bobinsky, took over major websites like Yahoo and FanDango during the week preceding the film's opening. Shortlisted at the 2009 Webby Awards. SHOFT FILMS We made 12 short films, each highlighting a different component of making a handmade film.