CAMPAIGN OVERVIEW
An overview of our campaign strategy and the results. Winner of Webby Award and Silver Cannes Lion.





WEB TRAILER
Named by SlashFilm as one of the best trailers of 2009. 2 million+ views on YouTube.






WILD POSTINGS (Slideshow)
We created the official movie poster, as well as wild posting that went up in major cities.





INFLUENCER CAMPAIGN (Slideshow)
We wanted to drive the conversation early with a digital campaign, that wasn't actually digital, but had huge network effects. We targeted an ecosystem of online communities and gave their influencers something to talk about. Fifty one-of-a-kind, handmade boxes were sent to key bloggers, filled with relics from the set of the movie. The boxes also contained passwords that unlocked exclusive content on Coraline.com.





CORALINE.COM (Slideshow)
Explore a virtual world made entirely by hand. Every piece of this site was handcrafted, photographed, and pieced together to re-create Coraline's world. Each room featured a different experience that allowed users to participate directly in the movie's story. The most popular was Button Your Eyes, an application that activated your webcam, sewed buttons over your eyes, and then exporting a photo through social networks like Facebook. Visit Site





BOBINSKY BANNER ADS
These rich banners ads, featuring Mr. Bobinsky, took over major websites like Yahoo and FanDango during the week preceding the film's opening. Shortlisted at the 2009 Webby Awards.






SHOFT FILMS
We made 12 short films, each highlighting a different component of making a handmade film.